AR Classic Records

Exclusive Interview with The Arcitype -- Original Beats and Relenteless Hustle

2011-06-28T21:05:00.000-07:00

Exclusive Interview with The Arcitype -- Original Beats and Relenteless Hustle

The Arcitype was recently interviewed by Alaskan producer, Alkota about what he does and how he views the music industry. Here's what The Arcitype had to say:

1. Introduce yourself to the readers who may not be familiar with The Arcitype

My name is The Arcitype, and I’m a hip hop producer based in Boston, MA. I’m originally from New York City but have lived in Massachusetts for 22 years now and have been in Boston for the last 8 of those roughly. I went to school out here and stayed after because I had found myself a nice place int he hip hop community out here and felt like it was a good place for me to set up shop. I run my own label, AR Classic Records, and produce for all the cats on there. I also my own full scale recording studio, The Bridge Sound & Stage in Cambridge, MA and have production credits with a number of artists including Kool G Rap, Edo G, Big Noyd, Ruste Juxx, Killa Sha & many more.

Alkota: I recently caught your beat making video on YouTube (via Crate Kings) . Pretty dope! You were making a sample free beat from scratch that sounded sampled.

2. Are all your beats sample free? Or do you dig in the crates too?

At this point I pretty much only make sample free work unless I’m specifically asked by an artist to sample. I used to sample all the time so I have plenty of beats that are sample based and I still have love for the whole process. I have THOUSANDS of records that I collected over numerous years and still love that feeling of finding something amazing of a record. But I will say that the feeling of making something completely from scratch that really hits hard is actually more gratifying for me. In the beginning I was making sampled and sample free work back and forth. I began to lean towards sample free because of clearance issues initially, and then it later built into publishing dollars for myself, my artists and my label so it was sample free from then on. My biggest goal in my sample free work is to try to make people think there is a sample in it, or for it to just be so hot it doesn’t matter haha. Nah but I really aim to give the music the feeling that sampling does without the legal issues. At this point I’d have to say I really do prefer making sample free work over sampled.

3. Are you a software or hardware beat maker/producer?

I mainly use Propellerhead’s Record and Reason. I do have an MPC 2500 and a 1000 that I did plenty of work on at one point, but at this point I really use Record the most. I did just recently pick up NI’s Maschine and have started to dabble in it here and there and it shows some promise, I just have to stack up some more VSTIs at this point. I prefer using Record at this point because it really gives me everything I need right at my fingertips and doesn’t get in the way of my thought/creative process. I have all my sounds right there, I’m always expanding and getting new sounds and I know the program so well I can just breeze through it. And now, with Record, anything that I want to add from outside of the program is easy because it allows audio recording straight into the software, so I’m able to add live guitars, basses, other keyboards, percussive elements, really anything I want or could imagine. the program doesn’t inhibit me at all. The sound quality is great, and and allows for me to really play with the tonal qualities of the parts. I can get everything from crystal clear to completely dirty, and the advantage of being able to bounce out all my stems in one click and bring them into Pro Tools only allows for more mixing and tweaking with little to no downtime at all.

4. Walk me through your workflow when you make a beat.

Well it’s never really the same. Sometimes I start on the keys or a synth, sometimes the drums, kinda depends. At times I will basically play around until I find something that catches my ear me and inspires something and then run with it while other times, I’ll sit down with a clear notion of what it is I’m going for and what I’m gonna do. All depends on the day. I will say that I pull inspiration from all sorts of places not just music, and that can often affect what comes out of the studio. I also listen to all kinds of music in my spare time so that will often play into what I sit down and try to capture. Like I said before, I really aim to make it the listener feel like there is a sample in the beat or that it’s on par with beats that are sampled, so I will play a lot of live instruments on my work to get that feeling, I will add live guitars, live bass, acoustic keys if need be. All depends on what the song is calling for and what I hear. I do have a couple little tricks that will stay with me in regards to making things sound more sampled, but the most important part for me is putting MUSIC into my work and not just hitting one note and laying some drums on top. I try to mix the beats to a place where they hit hard in Record knowing that I can take it further in Pro Tools. Depending on the beat I may put more time into it before shopping it, but often I can get them sounding nice enough out the box. At this point, I do always make my beats for an artist to work on. Doesn’t necessarily need to be a rapper, I have produced R&B joints as well, but I find that it’s important to not only give a voice to the tracks but to include a collaborative energy into a track so that I’m not the only one bringing something to the table. People like songs, and especially ones they can sing along with, so I need the aid of someone else with those talents for my products to be complete.

Alkota: Aside from making beats, I understand you own your own studio in Boston.

5. How did you come about owning your own recording studio?

Well I started working at a well known studio here in Boston during the last year of college and also had my own project studio in my crib as all producer’s do where I would record all the projects for AR Classic Records. I built a list of trusting clientele at the professional studio, and began to do the same at my own project studio. The professional studio ended up closing down for personal reasons with the owner and i was left to kinda freelance around town. I began to work out a small vocal studio that one of my former professors was running and that worked for a while but I was getting people asking me to record and mix their band’s album, and I had no place to accommodate that, so I’d have to try to send them in the right direction for tracking and then hope to get the project back for mixing. Needless to say I was losing a lot of potential money, so I began to talk about opening my own spot, and a buddy of mine showed me this place that had been a studio before and was now housing a guy who was just living out of it as his home. He had, however, kept everything about the design of the studio space intact and he was moving out, so I contacted my former professor whose studio I had been working out of and discussed with him the idea of opening our own spot together and he (fortunately for me) was looking to move out of his space. I showed him the space, he looked at me like i was crazy, told me I was crazy, and then went and spoke to his wife. Very soon after that i got a call from him saying he was in, and we jumped on the place and made it happen. We’ve been here now for almost 3 years and have already worked with people like Sheryl Crow, Keane, Jordan Knight (New Kids On The Block), David Grey, Edo G, Made Men, Amanda Palmer, Waves, Apogee, & many more. So it’s been an exciting few years.

6. Do you spend most of your time engineering other peoples music/records or producing your own music?

I’d say it’s about 40/60 in favor of my own production. I’m trying to push it more in the direction of producing my own music exclusively, but making ends meet is important, so engineering is still something I have to do to make that happen. My passions really lie in producing and my musical flexibility allows me to really stretch my sound in many different directions and for many different applications so I am able to put my production skills to use for things like commercial jingles, songs for toys, etc. Obviously I’d love to only producing music for artists and making money that way, but that’s in development at the moment.

Alkota: Producing and engineering music is definitely not as glamorous as many younger beat makers and aspiring producers might think.

7. Can you elaborate on the downside of being an entrepreneur and self employed in the music industry?

Work consumes your life. You have to work so hard to get a leg up in this industry that you will quickly find yourself putting in CRAZY hours every week to make it happen (this is all provided you have the drive to do so obviously). My biggest challenge, which I think I have been getting better at recently is making sure that I set aside the time to live my life as well with the people that help make me who I am and help keep me sane. The music industry is a complete roller coaster. In one week you will experience super highs and super lows, and it takes time to understand that’s the case and to just ride it out with the confidence and faith that it will all come around again and your time will come. You also spend a lot of your time doing work for free and/or working with some less than amazing artists just to try to build your reputation as a good engineer and a dope producer. It’s an incredible amount of WORK. I feel like a lot of people on the outside looking in think, “well you’re making music and that has be fun?”. It definitely can be, and when it is, it’s AMAZING. But it can also be incredibly frustrating and can turn something that we love into something we hate (or are at least really mad at, hahaha). Best advice I can give is to only go into this line of work if you really, literally cannot imagine yourself doing anything else. It’s unforgiving and your grind has to be relentless, and ultimately you may end up empty handed in the end, cause there are no promises, but if you have a true passion and drive for it, then let’s make some moves. Also, this is an industry built on relationships. It’s all about who you know and hwo they feel about you, so always build with people and DON’T burn bridges!

Alkota: There is a common misconception that having major label credits equates to “success” in the music industry. I feel quite the opposite. I think there are plenty of opportunities to brand yourself as a producer, engineer, and develop your business independently outside of the traditional “gatekeepers”

8. Can you elaborate on that thought?

I absolutely agree. I think it partially depends on your definition of success in this industry. For me, the ability to live comfortably, have time to live my life, have a family, and not be a stress case all the time, all through making music is the bottom line definition of success. Now, it goes up from there, but there are plenty of examples of people who have actually turned down major label deals and worked completely on an independent level that have been VERY successful. It all depends on where you’re coming from. I think it’s clear that the people who really have a passion for this and love to make music because it’s part of who they are, are the one’s that would consider success the ability to live off making music alone. The people who suggest that success is only when you have a hit record on the radio are clearly more concerned with their public image and status than the music they are making. Now, this being said, would I be upset to have some of my production blasting all over top 40 charts, not at all, but it’s about where your threshold of success starts, and what you consider it is to be successful.

9. What ways have you marketed and developed yourself, your label, and studio?

A lot goes into making a strong brand for yourself, whether it be a label, a studio or yourself as a producer. Making sure that everything you put out to the public eye/ear is the best it can be and strongly represents what you’re about is key. I have tried to make sure that my beat making video, photos, graphic design, website, albums, social networking sites, etc all have a look and feel that is professional and represents what I’m trying to do with it. I’ve entered a few online competitions and some beat battles for exposure to my production work, along with trying to feed blogs as much as possible with the new music we’re putting out to help build my reputation. I really do believe though that what continues to be one of the strongest ways of getting people to notice you is through word of mouth, and people putting their friends on to you. So it’s important to make sure you maintain relationships with people and be someone that people want to work with, while on top of that having great work. The combo is all you need to take off.

10. What can we look forward to from The Arcitype in 2011/2012?

Well AR Classic Records released the latest full length album from VICEVERSAH this last January called Shine Not Burn. If you haven’t already checked that out, please do. I’m really proud of that project, it really set the tone for VICE and myself in working further, and we’re already half way through his next album (which is really sounding amazing), which may or may not drop at the end of of this year depending on how things go with it. We don’t like to rush things. We also dropped a free downloadable label compilation album called, AR Classic Records Presents: The B-Sides Vol. 01 earlier this year, which is a bunch of cuts that we loved from all our artists but didn’t make it on albums, so we figured we’d give them away to our fans. We’re about to drop the long overdue debut LP from AR Classic artist, Dominik Omega in July. That album has been a long time in the making and has a great summer feel good vibe to it, so def check that out when it drops (there are already some singles out there, so peep those). We’re releasing the debut EP from the AR Classic super group, The High Life which I’m really pumped about. This EP is really something serious, and I can’t wait to hit people over the head with it. That’ll be dropping this summer. Carolina Black has a new album that is just in the beginning stages of mixing and should drop late summer/early fall. That album is just ridiculous. There are some big songs on there. I’m working on newly recruited AR artist, Fran-P’s next project, a debut EP from AR artist, Waters, a collab album with the homie Moe Pope (who if you haven’t checked out, you need to, his album Life After God is SO dope), I’m working on a full length album with Duck Down artist and Boot Camp Clik member, Ruste Juxx which is going to be STUPID. We’ve got all the beats picked out for it and are starting to put together the songs piece by piece, and I’m already geeked off how it’s sounding, so that will be dope. I also got joints coming out on a bunch of people’s projects throughout the year, including my homie XL’s (of The Kreators) new album, Beast Coast, Promise’s album, The Awakening, which is dropping on June 28 on Duck Down and a number of other cats overseas. So it will be an exciting and busy year! I’m AMPED for it.

11. For artists interested in getting a beat from you or recording at your studio, whats the best way to get in touch with The Arcitype?

The best way is to contact my agent, who will then speak to my publisher, who will get in touch with my manager, who will reach out to my mother, who will yell to my father to call my sister to come find me. Or you can email me at thearcitype@gmail.com or get at me on thearcitype.com, facebook.com/thearcitype, twitter.com/thearcitype or soundcloud.com/thearcitype.

12. Any closing thoughts or shout outs?

Quick shout outs to the AR camp, Black, Dominik, Fran, Vice, Waters, Young Jedi, Lightfoot; my people Esh, KiKi, Adam, Owen, XL, Moe, Ruste, Alkota; and especially my family and my girl DJ Dahl Face, what what. Closing thought: To all my music lovers, and especially the Hip Hop fans, there are still a few of us out here trying to keep the good music alive and bring you new classic jams to rock to, but it’s hard and we’re doing on our own without the help of major labels, so please support that cats that are doing their thing and bringing new good music into the world. Thanks, Peace.

Dominik Omega Drops New Single, "AR Classic Social Club" feat. KiKi

2011-06-19T12:27:00.001-07:00

Dominik Omega has dropped his first single, "AR Classic Social Club", off his highly anticipated full length debut solo album, This Moment In Time. The laid-back, summer inspired single is produced by The Arcitype and features the vocal stylings of songstress KiKi. This is only the first of a few that AR Classic will be dropping including the next up single, "Lyrics" dropping this Tuesday June 21, 2011.

Check out the single below and pick up your copy on iTunes.

AR Classic Records Presents: The B-Sides Vol. 1

2011-05-03T16:34:00.000-07:00

The B-Sides a compilation series that gives our fans access to exclusive, unreleased tracks that never came out on AR Classic albums, but were some of our favorite tracks regardless. We wanted to give something back to our fans and allow them to have the opportunity to get to know all the artists on AR Classic Records, and what better way than free music!

NEW VIDEO: VICEVERSAH "League Of The Pros"

2011-04-29T13:13:00.000-07:00

AR Classic Records is proud to announce the new video from VICEVERSAH for his single, "League Of The Pros" off his most recent album, Shine Not Burn.

The track is produced by The Arcitype.

The single is available on iTunes by Clicking Here.

The video is shot and directed by Colin Brennan. Edited by Props.

The Arcitype & Ruste Juxx Hit The Lab!

2011-04-22T07:54:00.000-07:00

Perfect Time Publishing recently helped in organizing a collaboration between AR Classic Records/Perfect Time Publishing producer The Arcitype and Duck Down Music recording artist Ruste Juxx.

The session produced an amazing song soon to be released and got both parties working on an even bigger project…

Below are pictures from that session:

The Arcitype - "The Music Behind The Man"

2011-02-23T08:35:00.000-08:00

Shot by Toshiki Yashiro. www.toshikiyahiro.com

Edited by Adam Brostoff with Perfect Time Publishing and Alpha Beat Productions. www.perfecttimepublishing.com

New Free Mixtape from Fran-P!

2011-02-17T13:38:00.000-08:00

Everyone be sure to download the new free mixtape, Greyscale, from the homie Fran-P! The kid went in on this one and it features production from AR Classic producer, The Arcitype, as well as B.A.R.S. Productions, Rah Intelligence and more! Definitely a must listen.

DOWNLOAD IT HERE

VICEVERSAH Now Live on Pandora!

2011-02-09T06:44:00.000-08:00

Thanks to Perfect Time Publishing, our artist VICEVERSAH has recently been added to the Pandora Radio library!

Click here to add VICE’s radio station to your Pandora channels

VICEVERSAH’s full length album “James and The Giant Beats” has been added to Pandora Radio. You can now enjoy VICE’s album at work, home, and on your phone!

If you like what you hear don’t forget to give it a thumbs up! Enjoy!

VICEVERSAH's Shine Not Burn Now Available!

2011-01-25T07:47:00.000-08:00

After much anticipation, it is finally here, VICEVERSAH's brand new full length studio album, Shine Not Burn! We have already given you tons of background info on the project so now it's just time to buy the album.

Follow VICEVERSAH on Twitter:
@viceversah

Shine Not Burn is available at these retailers:

VICEVERSAH - Shine Not Burn Track Sampler & WTBU Radio Interview

2011-01-04T13:28:00.000-08:00

VICEVERSAH's new full length album, Shine Not Burn is slated for release on January 18, 2011 on AR Classic Records. The track list looks like this:

01. Shine Not Burn (Intro)
02 Can't Bump Without Us
03. Take A Ride With Me
04. We Elevating ft. KiKi
05. Nowhere To Go
06. Til I Die
07. League Of The Pros
08. Fill Your Tank Up ft. Stu Cat
09. Remember That Time ft. Meek Sol
10. The General
11. Right Now

All tracks produced by The Arcitype.

We wanted to give you a preview of what you can expect on the album with a track sampler that shows a little bit of each song off the record:

VICEVERSAH - Shine Not Burn Album Sampler by AR Classic Records

VICE was also recently interviewed on Boston University's WTBU radio show, Midnight Marauders. He talked about the new album, his new crew The High Life, working with legends like Kool G Rap, Edo G and Killa Sha and more. Check it out:

VICEVERSAH's Shine Not Burn Cover Art

2010-12-15T05:36:00.000-08:00

We have finalized the cover art for VICEVERSAH's upcoming full length album, Shine Not Burn, dropping Jan. 18, 2010. We wanted to give you guys a sneak peak at what the cover is gonna look like!

New Fran-P "Flexing"

2010-12-15T05:33:00.000-08:00

Check out the new joint Fran-P just dropped in promotion of his upcoming release, Greyscale:

Fran-P Presents: Dillalude Day (Part 2)

2010-12-09T06:07:00.000-08:00

Check out part II of the homie Fran-P's Dillalude series! Shout out to Toshiki Yashiro on the video, this kid is killing it right now!

The High Life - "We Came To Rock" (Official Video)

2010-11-04T08:29:00.000-07:00

AR Classic Records presents the debut single from The High Life, "We Came To Rock". The video premiered on Nov.3, 2010 at The Bridge Sound & Stage in Cambridge, MA. The video was directed and shot by Toshiki Yashiro with Shay Shot Productions, and edited by Mike Frazier with Fraze-One Productions.

The single, produced by The Arcitype is available on iTunes:

CLICK HERE TO BUY

Carolina Black - "The Stars Are Out Tonight" on ESPN Oct. 29, 2010

2010-10-29T20:18:00.000-07:00

AR Classic Records artist, Carolina Black had his single, "The Stars Are Out Tonight" featuring KiKi, Dominik Omega & VICEVERSAH featured on ESPN as promo for the Miami Heat's debut home game of the 2010-11 season. The track is produced by The Arcitype.

Thanks to Perfect Time Publishing for making it happen!

BUY THE SONG HERE:
http://www.cdbaby.com/cd/CAROLINABLACK

This clip was recorded on Arc's iPhone.

Fran-P ~ Dillalude Morning (Pt.1)

2010-10-14T07:15:00.000-07:00

The homie Fran-P, 1/5 of the AR Classic Records super group, The High Life, just released a super dope video of the first Dillalude off Fran's upcoming Greyscale project. Check it out below:

Sha Stimuli Considering Beat by The Arcitype!

2010-09-29T13:19:00.000-07:00

Check out this video Sha Stimuli posted with a beat produced by AR Classic in-house producer, The Arcitype in the mix for consideration on his next album! Check out the last track and leave a comment on the Youtube video voting for Arc's beat!

New VICEVERSAH Single, "League Of The Pros" available now!

2010-09-28T07:23:00.000-07:00

Download the new single from VICEVERSAH, "League Of the Pros", off his upcoming full length project, Shine Not Burn. The track is produced by The Arcitype and is sure to please!!. CLICK HERE to download.

New VICEVERSAH Single, "We Elevating" ft. KiKi Now Available on iTunes!

2010-09-07T08:40:00.000-07:00

The new single from AR Classic Records and VICEVERSAH, "We Elevating" featuring KiKi is now available for download on iTunes! This is the first single off of VICEVERSAH's new upcoming full length project, Shine Not Burn. The song, along with the rest of the album, is produced by AR Classic in-house producer, The Arcitype.
Make sure to download "We Elevating" and tell your friends!!

The Arcitype in !llmind's B.L.A.P. Event Sept. 8, 2010

2010-09-06T07:00:00.000-07:00

The Arcitype will be a featured producer in Illmind's B.L.A.P. Event in NYC on September 8, 2010. He will sit alongside producers Juicytheemissary, Brian Lawson, Cloud and G-Whiz and play beats and tracks he has produced. If you are in the NYC area on Sept. 8, make it a point to try to stop in. There's no cover and there's sure to be some very dope production being slung!

The Arcitype battles in Philly Red Bull Big Tune Competition

2010-06-05T08:46:00.000-07:00

AR Classic producer, The Arcitype, battled in this year's Red Bull Big Tune Beat Battle in Philadelphia.

This is arguably the biggest beat battle in the nation and took place Tuesday May 18th, 2010 at World Café Live. The Philadelphia battle was the first of the Red Bull Big Tune, which will visit 8 other cities including Los Angeles, Seattle and Detroit. The winning producers from each qualifying competition advance to the national final in Chicago this fall. Winner of the Chicago final will be given the opportunity to create the ultimate 'big tune' with an A-list artist of one's choice at the prestigious Red Bull Studios in Los Angeles.

The Arcitype made it through the first round of competition (which is not shown in this video) and was knocked out in the second round by the very talented producer, Vanderslice, out of Phoenixville, PA.

The Arcitype had the opportunity to meet super producers, Just Blaze, The Alchemist, Jake-One, Vitamin-D, and Illmind, as well as emcees, Philly Freeway and Big Noyd.

The support Red Bull has shown The Arcitype is only further evidence of the impact this producer's music has on people.

AR Classic Records given love by Local Blogs!

2010-05-17T13:08:00.000-07:00

AR Classic Records was shown some love for their set at this year's Boston Unity Fest by Boston artist, Catch Wreck and Boston graphic designer, Jake Leidolf. AR was one of the many crews to open up for Jay Electronica and the legendary Jeru The Damaja. Props to Catch for the kind words.

CHECK OUT CATCH WRECK'S BLOG HERE

CHECK OUT JAKE'S BLOG HERE

Dominik Omega's "The Missing Piece" EP Free Download!

2010-05-07T09:24:00.000-07:00

Be sure to check out the new free EP from Dominik Omega entitled, "The Missing Piece". The album's five tracks showcases not only Omega's raw talent, but also features the lyrical talents of label mates, Carolina Black and Viceversah, as well as the vocal stylings of Kiki.

The album is produced by The Arcitype with a little help from label affiliate and west cost engineer, Cary Clark. And of course the entire project was recorded at the labels studio headquarters, The Bridge Sound & Stage in Cambridge, MA. Mixed by The Arcitype and his right hand man, Dan "Young Jedi" Adams.

Download the album, it's free, so you really no reason not to. And be sure to spread the word about the AR Classic Crew and be on the lookout for much more coming soon!

The Arcitype in Top 10 Finalists in Duck Down NBA2K11 Competition!

2010-04-03T11:07:00.000-07:00

The Arcitype has been selected as one of the top ten finalists in the Duck Down Records/2K Sports NBA 2k11 Producers Competition. There were over 500 submissions and A&Rs from Duck Down selected The Arcitype's beat as one of the best.

You can now vote for The Arcitype's beat by CLICKING HERE. He's number 9 on the list and you can even watch a video of him making the beat in the studio. Voting ends at noon on Monday April 5th, so get as many votes in for The Arcitype as you can before then!!

To hear more of The Arcitype's production, visit The Arcitype's Website.

Photos from Feb. 26th Show at The Midway Cafe

2010-02-27T13:11:00.001-08:00

New photos from Dominik Omega's show on Feb.26th at The Midway Cafe in Jamaica Plain. The show was hosted by the legendary Edo G.

Photos from Feb. 5th Show at Unit 11

2010-02-10T21:12:00.001-08:00

Check out these photos from the Feb. 5th show at Unit 11 in Allston, MA. Photos courtesy of Zach Cole (URB Magazine).

The Arcitype Shouted Out

2009-12-10T08:44:00.000-08:00

The Arcitype was recently shouted out on a track by The Fameless Fam. Check it out below:

http://www.famelessfam.com/?p=399

How a soul sample evolves from a Mr. Lif banger to a hit Jay-Z record and beyond... - On The Download

2009-11-12T14:39:00.000-08:00

How a soul sample evolves from a Mr. Lif banger to a hit Jay-Z record and beyond... - On The Download

AR Classic Presents - "Bay State Of Mind" (Boston Remix)

2009-10-27T19:25:00.000-07:00

Dominik Omega, Waters, VICEVERSAH and Kiki have teamed up to bring you a remix that truly represents for Boston, MA. If you're from MA, and love it's capital city, this one's for you.

Download it here.

The Northern Lights EP is now available!!

2009-10-27T15:55:00.000-07:00

The wait is over! VICEVERSAH's new EP, The Northern Lights, is now available for download. The album features Killa Sha, Lady D & Sarah Miller and the production of The Arcitype, Rah Intelligence, Teddy Roxpin & Devamps. Be sure to grab a copy and tell your friends!!

&amp;amp;amp;amp;amp;amp;amp;lt;a href="http://viceversah.bandcamp.com/album/the-northern-lights-ep"&amp;amp;amp;amp;amp;amp;amp;gt;Intro ft. Lady D by VICEVERSAH&amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;gt;

VICEVERSAH - Run This Town (Remix) ft. Waters

2009-10-15T11:17:00.000-07:00

VICEVERSAH is back at it again, this time with label partner, Waters to bring you another free gem. It comes in the form a remix of Jay-Z's "Run This Town". Be sure to download it here.

VICEVERSAH - BEST I EVER SMOKED

2009-09-10T09:05:00.000-07:00

VICEVERSAH has just released a remix of Drake's "Best I Ever Had" with a slight twist. Anyone who knows VICE could have seen this coming. Check it out here.

VICEVERSAH - Northern Lights EP Coming Soon!!

2009-07-14T12:05:00.000-07:00

VICEVERSAH has been hard at work in the studio shaping up his latest upcoming release, The Northern Lights EP. The album features production from right hand man, The Arcitype, Retrospek's Rah Intelligence, Teddy Roxpin, and Devamps. This EP will be a strong follow-up to VICEVERSAH'S last release, James And The Giant Beats, and will feature some 16s from familar faces.

The album will be available for digital download in early August. To listen to "Before His Time" featuring Killa Sha, which will be on the record, click here.

VICEVERSAH selected as one of URB Magazine's Next 1000!

2009-06-11T16:08:00.000-07:00

As some of you may now know, AR Classic artist, VICEVERSAH has been selected as one of URB Magazine's Next 1000 artists. The review gives VICE high praises for his work and proves that all our hard work is beginning to pay off! Both VICE and AR Classic are proud and pleased that things are starting to catch on. Be sure to be on the lookout for more from VICE in the next few months!

Dominik Omega Hitting the Studio!

2009-06-10T13:52:00.000-07:00

AR artist, Dominik Omega has been hitting the lab hard over the past few weeks working with The Arcitype on a few projects that include a new mixtape and debut EP. He has collaborated with a number of people including Meek Sol, Kiki, VICEVERSAH, and Waters and the results have been as expected. CLASSIC.

Look out for more coming soon!

VICEVERSAH - 88.9FM WERS Interview Pt. 2

2009-04-21T19:53:00.000-07:00

Part two of VICEVERSAH's live on air interview at 88.9 FM WERS, hosted by C-Los.

Shot by The Arcitype, edited by Fraze-One.

© AR Classic Records 2009.

VICEVERSAH - 88.9FM WERS Interview Pt. 1

2009-04-21T19:46:00.000-07:00

Part one of VICEVERSAH's live on air interview at 88.9 FM WERS, hosted by C-Los.

Shot by The Arcitype, edited by Fraze-One.

© AR Classic Records 2009.

AR Classic Records finds a home at The Bridge Sound & Stage!

2009-04-15T11:06:00.000-07:00

AR Classic Records has found a new home for all their recording needs at The Bridge Sound & Stage in Cambridge, MA.

The full scale facility offers up to 48 channels of simultaneous tracking in Pro Tools HD, and a wide range of great tube mics, tube preamps and compressors to get the rich sound AR Classic is looking for.

The studio is spacious and comfortable and boasts a HUGE live room for any live tracking needs (like our own custom break beats!). Everything you hear from AR Classic Records from here on out will be coming from this studio!

The Arcitype is Stock Piling

2009-04-07T14:22:00.000-07:00

On the weekend of May 9-10, hundreds of hip hop producers from around the world will gather in Phoenix, AZ for the 3rd Annual One-Stop Shop Producer's Conference, and this year, AR Classic Records' resident producer, The Arcitype, will be in attendance.

The list of producers on this years panel include, Jake One, Green Lantern, Statik Selektah, DJ Khalil, 9th Wonder, Just Blaze and more. They will be giving out pointers and tips for all the producers in attendance. A&Rs from every major label will be at the conference hunting for new up and coming producers that have a fresh sound.

The Arcitype has been hard at work (and will continue to be until the conference) in the studio, lacing one intricate banger after another, with the hopes that some big moves will come out of this years conference for him as well as the entire AR Classic team!

Need some serious photography?

2009-04-01T11:48:00.000-07:00

Be sure to check out the man behind all the AR Classic images, Colin Brennan.

The man is making big moves and amazing photographs, if you have ever seen any of the AR album covers or promo shots than you already know what I'm talking about. But if you haven't, trust me, he's the one you want in charge of your image.

Whether it's in the studio, or out on location, Colin is the man for the images.

VICEVERSAH & Waters Live @ Middle East 1.30.09

2009-04-01T11:41:00.001-07:00

Check out VICEVERSAH & Waters performing "Stand Up" live at The Middle East Downstairs, opening for M.O.P. on Jan. 30, 2009.

© 2009 AR Classic Records.

In Studio with VICEVERSAH - The Making of "Come On"

2009-04-01T11:33:00.000-07:00

Go behind the scenes in the studio with VICEVERSAH as he lays down "Come On".

Shot & Edited by Fraze-One.

© 2009 AR Classic Records.

Waters & VICEVERSAH Live with Dead Prez @ Harper's Ferry

2009-03-31T13:37:00.000-07:00

Watch Waters and VICEVERSAH tear down the stage at Harper's Ferry in Allston, MA. They opened for Dead Prez and prepped the crowd to a fever pitch.

H2O in the Booth

2009-03-30T12:04:00.000-07:00

Waters has been putting time in at the studio, laying the frame-work for his upcoming debut, Infinite Reign.

After sitting down with producer, The Arcitype, and hand picking his new rhythmic canvases, he carefully crafted verse after verse filled with passion and soul. The end result will be coming soon from AR Classic Records and will feature a number of very talented artists that will be revealed at a later date..

Stay tuned to hear sneak peaks from the upcoming album, and be sure to check out his myspace.